When Choosing Dog Food, Don’t Fall Prey to Premiumization

Marketing a food as “premium” doesn’t make it better for your pet.

It is possible to feed a healthful diet to an average-size dog for just a few hundred dollars a year. Why, then, do some people pay three times as much — or more? Frequently, they have fallen under the spell of “premiumization.” Premiumization is a marketing term that was first used in the alcohol industry […]
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