When Choosing Dog Food, Don’t Fall Prey to Premiumization

Marketing a food as “premium” doesn’t make it better for your pet.

Published: August 19, 2022

customer picking dog premium food from pet shop shelf — © ped photo 36pm| Bigstock Fancy-looking gold foil doesn’t mean the food confers better health than a less expensive brand.

It is possible to feed a healthful diet to an average-size dog for just a few hundred dollars a year. Why, then, do some people pay three times as much — or more? Frequently, they have fallen under the spell of “premiumization.” Premiumization is a marketing term that was first used in the alcohol industry […]